Content that
finally pays for itself
Performance video, UGC, and creative for brands that are serious about growth.
The work
Case studies
Real results from real brands. Not vanity metrics.
Premium skincare brand — 2024
Rejuvaus
We produced some of Rejuvaus’ highest converting creatives, averaging a 4x ROAS. We filmed with the founder and team at their office for brand-building and educational content, managed multiple creators and projects, and opened up a whole new perspective of content for the business — providing them with revenue-driving assets for paid media while maximising creative diversity.
Men’s leggings & apparel — 2016
Kapow Meggings
“Our best-performing ads came from Liam — he just gets what makes people stop scrolling and actually buy.”— Founder
We built on an engaged fanbase with consistently entertaining content, boosting consumer interest and trust. Using reverse consumer psychology, we turned the brand’s haters into admirers and built a cult following. Influencers like Doja Cat and Forbes 30 Under 30 fashion influencer Wisdom Kaye made multiple videos of the product launch, amassing 15M+ views in just 3 videos and increasing quarterly revenue by 19%.
Powdered oat milk — 2023
Nimbus
“I was trying to pull everything together myself with various freelancers, but they were really helpful to bring everything together. With the copy, the creative and the editing… and we’ve had absolutely great results.”— Founder
We recruited engaging, professional content creators who produced unique concepts, styles, and techniques. Hundreds of pieces of footage not only accelerated ROI up to 8x but also built on brand identity and community. We experimented in the trenches when it came to conveying the right messaging for eco-friendly brands — and pushed volume on winning formulas to maximise returns.
Airplane accessory — 2018
Takon
“Pushing that content into ads yielded a GREAT return, more than we were expecting.”— Founder
Takon was an international brand struggling to break into bigger markets like Australia and the UK. Their existing content wasn’t landing — so we rebuilt it from scratch. We broke down their audience by psychographics, identified different customer types, and wrote scripts built around consumer psychology: driving urgency, hitting real pain points, and creating relatable moments that made people actually care. Every ad sold the emotion, not the features — and it worked. The campaign cracked markets they’d written off, delivering a 4:1 ROI and a wave of high-value international customers.
Don't take my word for it
Hear it directly from the brands we've built content systems for.
What I do
Ad Creative
UGC, direct response, founder-led performance video. Built to stop the scroll and move product.
Brand Content
Client stories, founder narratives, brand films. The creative that actually makes people care about your brand.
Content Systems
One shoot, dozens of assets. No video ever made for one-time use. Repurposing frameworks that squeeze every bit of value out of all content.
Creative Strategy
Competitor audits, audience psychology, ad angle development. Research-backed creative, not guesswork.
About
I started in performance marketing at seventeen, working inside agencies and learning what actually converts. Bloated teams, misaligned incentives, junior creatives who've never spoken to the founder. Half the industry runs on templates. I couldn't be a part of it anymore.
I started Mates in Media to do things the way they should be done. One point of contact, psychology-backed scripting, and every piece of content built with a specific commercial goal. If it doesn't move the needle, it doesn't ship.
I learn your customer before I pick up a camera. Retention editing, re-hooks every few seconds, and every cut exists for a reason. If it doesn't, it gets pulled.
Everyone says they do things differently. My work is here.
Got a brand that deserves
better content?
Tell me about your brand. I'll come back with a free content audit.
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